Hitting Cancer Below the Belt

Richmond, let's hit cancer below the belt!

Boxer Brief 5k Wacky Costume

The Boxer Brief Battle 5K

Presented by
Hitting Cancer Below the Belt, Inc.
Sponsored by MEDARVA

Check back soon for this year's event


The Boxer Brief Battle 5K Run serves to raise awareness about colon cancer prevention while raising funds for colon cancer research, preventative screening, and advocacy. Plus, it’s just a lot of fun!

Hitting Cancer Below the Belt

The 2014 Boxer Brief Battle was a huge success, raising over $42,000 for colorectal cancer prevention. Of these funds, $16,000 were donated to the local chapter of the America Cancer Society to help fund their research and save lives. HCB2 is using the additional money raised to partner with Access Now and offer a free colonoscopy clinic with the help of MEDARVA as a sponsor.

For more information about Hitting Cancer Below the Belt, Inc. (HCB2) and the 5K Run visit: HCB2.org


Learn more about event sponsor, MEDARVA

Watch a discussion about colorectal cancer

Watch Virginia This Morning's feature on the Boxer Brief Battle 5K and colorectal cancer



Patients recieved free colonoscopies at  MEDARVA Stony Point Surgery Center

This year's free colonoscopy day was a great success! 

Free Colonoscopy Day

The team from MEDARVA Stony Point Surgery Center, Hitting Cancer Below the Belt (HCB2), Access Now, Colon and Rectal Specialists, Gastrointestinal Specialists, Inc (GSI), Richmond Gastroenterology Associates (RGA), and Bon Secours endoscopy nurses

Free Colonoscopy Day


Free Colonoscopy Day


Free Colonoscopy Day

This free colonoscopy day screening was held Saturday, September 17. MEDARVA Stony Point Surgery Center donated the use of its facility, equipment and the expertise of its medical professionals to individuals who may not otherwise be able to afford such an important prevention method as a colonoscopy. 

The free colon screenings were part of a partnership with Dr. Andy Vorenberg, as well as Access Now, Crossover Ministries, and Hitting Cancer Below the Belt. Respected gastroenterologist Dr. Giles Robertson also assisted with the colon screenings donating his time as one of his final charitable acts before officially retiring. GI Pathology also donated its lab and biopsy services for the event. 

Colon cancer is the second leading cause of death for both men and women in the United States but is also the most treatable form of cancer if detected early. It is the third most commonly diagnosed cancer and according to the American Cancer Society, with more than 137,000 people diagnosed each year.   

“For some of the individuals receiving screenings, having a colonoscopy isn’t an option because they don’t have the resources to pay for it,” said Sally Graham, executive director of the Goochland Free Clinic, which is referring patients to Access Now so they can be screened. “It’s an easy process and one that saves lives. We are incredibly thankful that MEDARVA has stepped up to help make this happen.” 



A Letter from Melinda M. Conklin,
Founder/Executive Director of HCB2

Dear Mr. Kupper,

As Hitting Cancer Below the Belt (HCB2) embarks on their third year of serving the Richmond community, I wanted to take the time to personally thank MEDARVA for their incredible involvement and continual support. MEDARVA was the first medical organization to become involved with our mission to prevent colorectal cancer in the Richmond community and your efforts have allowed us to expand our reach within the community.

Since 2013, MEDARVA has chosen to be the Event Sponsor of HCB2’s "Boxer Brief" 5K Run which has provided thousands of community members with colorectal cancer prevention education and increased awareness throughout the Richmond area. In addition, HCB2 is deeply grateful for MEDARVA’s willingness to host 2014's “Bringing Up the Rear Day” which demanded your commitment of time, money, and resources as we partnered to offer 22 free colonoscopies to the uninsured population within our community. A successful day of meeting a need to prevent colorectal cancer which would not have happened without your involvement.

I also wanted to thank you for helping to promote the work of HCB2. The promotional opportunities you have given the organization through published articles and newsletters has increased our visibility in the community and helped to spread our colorectal cancer prevention messages. It was been a true joy to work with you and your medical professionals at MEDARVA. Your team’s willingness to volunteer and join HCB2‘s efforts in providing community prevention activities is just another example of MEDARVA’s stellar ability to turn corporate responsibility into social action.

Thank you for your dedication in serving the community. HCB2 is energized about the endless possibilities as we continue to partner together with the vision of reducing the diagnosis and death rates of this country’s second leading cancer killer in men and women - colorectal cancer.

Most respectfully

Melinda. M. Conklin, Founder/Executive Director